Ready Meals Market Pestel Swot Essay - 1971 Words

Introduction The market of ready meals has grown remarkably in the recent years. Previously perceived as non-healthy and an indulgence, it has adapted to changing consumer demands and lifestyles. This report will give an overview of how changes in the macro-environment influenced the sales of ready meals and the factors that might affect sales in the UK over the next five years. The growth of the ready meals market over the years. In 2007, the research company Mintel reported that the ready meals market within the five largest European Countries (UK, France, Germany, Italy and Spain) increased by 5% between 2006 and 2007, reaching a total sales value of â‚ ¬8.4 billion. A growth of 18% to reach the â‚ ¬10 billion mark by 2011 was also†¦show more content†¦Consumers of ready meals no longer feel stigmatised or feel bad because they consume ready meals. †¢ The endorsement of ready meals by celebrity chefs such as Jamie Oliver and Gordon Ramsey has certainly normalised and reduced the stigma about ready meals being unhealthy. Technological factors: Technology has been a major macro-environmental factor, which has influenced the development of the ready meals market. The challenges for the ready meal market were to find solutions to problems such as how to preserve taste and texture and maximise natural nutritional characteristics. New food technologies and techniques have allowed companies to develop ready meals which in fact preserve the taste and texture and still making them easy to use by the consumer (Leatherhead Food International). Furthermore, great advances in distribution management especially the use of information technology to control inventories has allowed ready meals to be quickly, effectively and efficiently distributed while still staying fresh and chilled without the need for freezing or adding preservatives. All these technological improvements have been beneficial to the ready meals market. Environment factors: The Ready meals market has encountered a few challenges related to the environment due to the increasing concerns of consumers about the ecological environment. Corporate Responsibility and Ethics within the ready meals market have been centred on the followingShow MoreRelatedSustainable Strategy- a Business Report on Marks Spencers Plc.3697 Words   |  15 PagesSpencers and the analysis of strategic position, strategic direction, success criteria and backed up by future recommendations for the company based on all the mentioned aspects. The frameworks used to analyse the company are: PESTEL Analysis. Porter’s Five Forces. SWOT analysis. ANSOFF Matrix. BCG Matrix. Porter’s generic Strategy. Bowman’s strategy clock. Table of Contents Sr. No. : | Contents | Page no. | 1 | Introduction/Background | 4 | 2 | Strategic Position | 5-7 | 3 | StrategicRead MoreEvaluating Sainsbury s Resources And Capabilities Also For The Future Movement1725 Words   |  7 Pagespolicies in Egypt by implementing several frameworks such as SWOT, VRIO and PESTEL analysis, and FDI (Greenfield, Joint venture, Franchising). This report is using former evaluating tools in order to diagnose Sainsbury’s resources and capabilities also for the future movement in Egypt. [1]Analysis of internal environment [SWOT AND VRIO] 1-1 SWOT SWOT analysis is a useful method to investigate internal environment. By implementing SWOT as an analytic tool for Sainsbury, the company could gain aRead MoreMacro Environment and Marketing Mix3358 Words   |  14 Pagesdifferent analysis, there are several but mainly used are PESTLE analysis and SWOT analysis. Sainsbury’s Overview: Sainsbury’s was established by John James and Mary Ann in the year 1869 as a small dairy shop. In very short time the store became popular for selling good and quality products at very low prices, and as a result further store branches followed over time. Also as a result of its popularity and huge market this group floated on the London Stock Exchange in the year 1973. Sainsbury isRead MoreTesco Plc Swot Analysis3798 Words   |  16 PagesSWOT, PESTEL, Porter s Five Forces and Value Chain Analysis of Tesco | | Introduction This report is aimed at critically analysing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve this aim. Tesco – Company Overview Tesco is among the largest food retailersRead MoreSWOT PEST2212 Words   |  9 PagesIntroduction Environment Analysis 2.1: Internal and External factors for Nando’s SWOT Analysis Table 1.: SWOT Analysis PEST Analysis Table 2.: PEST analysis Conclusions Appendix Introduction This report is to outline business analysis on Nando’s restaurant in Singapore. In this report, we will perform environment analysis on the market in Singapore. We will make use of SWOT analysis and also PESTEL analysis to perform this. Last but not least we will end it with a conclusion/evaluationRead More Analysis of the Fast Food Industry Essay4304 Words   |  18 Pagesabout this, we will mentioned the real example below: - In China, KFC is the largest and fastest-growing restaurant chain. It has more than 3,000 restaurants in more than 650 cities (Wharton, 2012). It is very different when we compared it to U.S. market that has more McDonald’s restaurant rather than KFC. From the table above, we can see that KFC has lower sales and has been closed over 162 of their restaurant in 2012 at U.S. - In Indonesia itself, when people want to spend their time with theirRead Moregdhethe Essay4909 Words   |  20 Pageszza  ready  to  cook  at  home.  All  three  of  the   markets  which  Pizza  Express  operates  in  have  seen  significant  growth  and  growth  is  expected  to   continue  over  the  next  3  years.  It  is  clear  that  there  is  plenty  to  play  for  and  there  is  scope  for  Pizza   Express  to  become  market  leaders  in  the  casual  dining  and  chilled  prepared  pizza  sector.   After  a  full  strategic  analysis  of  both  the  external  and  internal  factors  affecting  the  business,  it  is   clear  that  there  are  key  drivers  in  the  markets.  TheRead MoreA Paper Work of Customer Relationship Management of Tesco, and an Analysis of Consumer Behaviour, Business Environment and Pestel .4053 Words   |  17 Pagesrelationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the retail industry undergoes very diverse change almost everyday, it is just right that Tesco’s strategy on change examined. In analyzing how Tesco is competitive, the study also utilized the SWOT analysis and Porter’s five forces for the industry attractiveness. The study arrivedRead MoreBtec National Diploma Level 3 Unit 3 Introduction to Marketing12741 Words   |  51 Pagesorganisation will not survive let alone succeed or make a profit if it does not meet the customer’s physical, intellectual, educational or social needs/wants. An organisation will use market research to identify what the customer and consumer wants. This definition means there is a management responsible for doing market research to identify the customer’s requirements then satisfying them. The definition also says profitably, so this definition doesn’t apply to the public sector as much as it doesRead MoreStarbucks Strategy Analysis4634 Words   |  19 PagesIndustry’s features and the company’s strategy. The main analysis in this project is external analysis and internal analysis. Extern al analysis is contain of strategy group, five forces, partial SWOT, PESTEL, Industry life cycle and Internal analysis is contain of market segmentation, CSFS, partial SWOT, generic strategy, Resources and Core competency, the Boston matrix, the Ansoff matrix and financial analysis. At last the recommendation part will indicate the company’s future prospects. Company